By Bryce G. Hoffman
The within tale of the epic turnaround of Ford Motor corporation less than the management of CEO Alan Mulally.
At the top of 2008, Ford Motor corporation used to be simply months clear of working out of money. With the automobile careening towards destroy, Congress provided all 3 Detroit automakers a bailout. basic automobiles and Chrysler grabbed the taxpayer lifeline, yet Ford made up our minds to save lots of itself.
Under the management of charismatic CEO Alan Mulally, Ford had already prepare a daring plan to unify its divided international operations, remodel its lackluster product lineup, and triumph over a dysfunctional tradition of infighting, backstabbing, and excuses. It was once a unprecedented threat, however it was once the one manner the Ford family—America’s final nice commercial dynasty—could carry directly to their company.
Mulally and his group pulled off one of many greatest comebacks in company historical past. because the remainder of Detroit collapsed, Ford went from the threshold of financial disaster to being the main ecocnomic automaker within the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.
In one of many nice administration narratives of our time, Hoffman places the reader contained in the boardroom as Mulally makes use of his celebrated marketing strategy evaluation meetings to force swap and strength Ford to accommodate the painful realities of the yankee vehicle undefined.
Hoffman used to be granted unheard of entry to Ford’s most sensible executives and top-secret corporation files. He spent numerous hours with Alan Mulally, invoice Ford, the Ford relations, former executives, exertions leaders, and corporate administrators. within the bestselling culture of Too monstrous to Fail and The immense Short, American Icon is narrative nonfiction at its shiny and colourful best.
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