Advertising and Violence: Concepts and Perspectives by Nora J. Rifon,Marla B Royne,Les Carlson

By Nora J. Rifon,Marla B Royne,Les Carlson


Advertising and Violence identifies and analyzes the real concerns on the topic of violence in ads and its total results on society. The booklet relies on a commonly pointed out specified factor of the Journal of Advertising and comprises 8 new chapters that extend the book's coverage.

The aim of the booklet is to bring together a compendium of present pondering, views, theoretical viewpoints, and learn correct to the violence and ads interface. The bankruptcy authors, all amazing specialists within the box, take a multidisciplinary process that comes with views from disciplines except advertising with a purpose to offer a broad-based view of the way advertisements and violence coalesce and the coverage implications of this juxtaposition.

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