A Guide to Fundraising at Historically Black Colleges and by Marybeth Gasman,Nelson Bowman III

By Marybeth Gasman,Nelson Bowman III

Winner of the 2012 CASE John Grenzebach Award for notable study in Philanthropy for academic Advancement


A advisor to Fundraising at traditionally Black faculties and Universities is a finished, research-based paintings that brings the easiest practices and services of seminal pros to the bigger Black collage surroundings and past. Drawing on data-driven recommendation from interviews with profitable Black collage fundraisers and personal quarter leaders, this e-book offers practitioners a finished technique for relocating clear of out-of-date techniques to enhance their institutions.



This sensible consultant includes:





  • An All Campus Approach—Discussion is going past alumni fundraising innovations to deal with the mixed function that school, directors, and development pros can play to accomplish fundraising success.



  • Practical Recommendations—End-of-chapter feedback for fast reference, in addition to concepts built-in throughout.



  • Best Practices and Examples—Data-based content material to bolster fundraisers’ figuring out of institutional development and alleviate uncertainties.



  • Examples of cutting edge Approaches—An complete bankruptcy outlining winning leading edge fundraising and engagement courses at numerous institutions.



  • Extensive Appendices—Useful assets concerning furnish procurement, endowments, alumni giving, enrollment and retention, monetary relief, and different worthwhile HBCU info.


Both novices and professional execs within the HBCU fundraising area will enjoy the compelling concepts provided in A advisor to Fundraising at traditionally Black schools and Universities.

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